February 7, 2008

Add Your Podcast to iBizRadio

Add Your Podcast to iBizRadioNo I haven’t fallen off the earth. I’ve been hard at work with revamping our business podcast directory and aggregator so that you can add your podcast to our growing collection of business podcasts. Feel free to drop by and submit your podcast for consideration. Here are just some of great new features: First, our new directory will crawl all of your podcasts every 24 hours. If your podcast is really good, we will feature it on our news-like homepage. We added a new flash player for quick listening and also a new subscribe button that will add your podcast to the most popular podcatchers like iTunes, Podnova, Odeo, and more. Lastly, our new search engine allows you to search our directory of businesses, podcasts, and the last two weeks of podcasts. If you’re still wondering if podcasting is right for your business, check out our business podcasting services and new video. If you should have any questions please don’t hesitate to ask.

Filed under Podcasting by Christian Del Monte

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January 15, 2008

How to Listen to Podcasts, Podcatchers, and Podcast Receivers

How to Listen to PodcastsIf you are not entirely sure what a podcast is or how to listen to podcasts, this post is for you. Podcasts, short for the ever-popular portable iPod and the word “broadcasting,” are revolutionizing how consumers listen to music, continually stay informed, and take media on the go. In short, a podcast is an audio or video file that can be subscribed through an RSS feed (define) and consumed by portable devices, podcatchers, and other forms of multimedia players. Although the difference may seem small, podcasts allow consumers to select and subscribe to their favorite media, which automatically gets delivered every time a new media file becomes available. And the best part about it…the media file can be consumed at the users discretion.

Still confused? Consider this example: Picture an individual that loves to listen to a public radio talk show during the weekends. The radio show is both streamed online and through traditional means. However, due to his busy schedule, he catches some and often loses others. For him, the window of opportunity only exists at the right time and place. Now enter podcasts. Picture the same individual who is able to download his favorite radio show every weekend using a software program located right on his computer (commonly referred to as a podcatcher) that he can either play for immediate consumption or download the last few weekends of shows right to his MP3 player/iPod. Ok, I admit it. That individual above is me, except I forgot to mention that I love to take my iPod and play it in my car on my way through the morning commute. But as you can see, podcasting is all about what you want, and more importantly, when you want it. With podcasting, users no longer have to be constricted to time. As TIVO and DVR are to TV, podcasting is to online audio and video with a touch of portability.

So how do you listen and watch your favorite shows with this great invention?

To organize and subscribe to podcasts you need a little software program called a podcatcher and a RSS feed URL you would like to subscribe to. Please note that I did not say “play” your podcasts because not all podcatchers are designed to play your media. However, most computers are outfitted with the right types a programs that play audio video files like Windows Media Player, QuickTime, RealPlayer, and more. If you don’t have any of those programs, relax. Every single one of those is free to download. Now on to the podcatchers.

  • iTunes- by far one of the most popular audio and video file organizers, really has it all. ITunes will organize your music cds, play audio and video files, and organize your podcasts all in one easy application. A common misperception is that you need an iPod to use it. Simply not true. Itunes is for beginners as much as it is for powerusers. If you are new to the scene, I suggest downloading iTunes first.
  • Juice- If your all about podcasts and none of the other hoopla, then Juice is a worthy look. With over 2.5 million downloads, Juice has been well recognized as the pro’s choice for managing your podcast feeds.

Other’s for Consideration:

Happyfish

Doppler

Nimiq

Podnova

Podpuppy

RSS RADIO

YamiPod

Ziepod

Great, I have the podcatcher…now what!?! As I mentioned earlier, you will need an RSS feed URL that you whish to subscribe to. Most sites will flag what RSS URL to use if you are interested in subscribing because it’s of their inertest to get more people to tune-in. Typically, RSS feeds are displayed as a simple URL that you can cut and paste into your podcather, or have an orange RSS icon for you to click on. If you were to click on a RSS URL, you will be displayed with what appears to be a simple looking text file. Its really not important how it looks as long as the URL appears to be working. Again, just copy the URL from your browser and add it to your podcatcher. Once subscribed, your podcatcher will be able to download all of the referenced podcasts in the RSS feed. Depending on the number of items in the feed, it may take a while, but most of them typically load within seconds. As you can see, consuming podcasts is fairly easy. As you will find, many podcasts are free to download, while others require you to pay a small premium. However, its safe to say that most of the software programs to organize your media are free. If you haven’t tipped your toe into the ocean of podcasts, I suggest you make 2008 the year!

 

 

Filed under Podcasting by Christian Del Monte

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November 26, 2007

Get a Great Search Engine Marketing Resource & Donate to Toys For Tots

Search Engine Marketing Standard (Winter Issue) One of the things I’ve really enjoyed as a SEM (define) is watching our industry grow with new talent and knowledge. And as a result, this growth has lead to newer means of sharing and distributing our specialized knowledge beyond the pages of print and into electronic media galore. You can call me a traditionalist all you want, but when Sunday rolls around or I’m on the go, black and white is my choice of reading material without cords, batteries, or doohickeys:)

Last year, I received a complimentary copy of SearchMarketingStandard and am I’m happy to introduce this newer publication for your non-online reading pleasure at a substantiation savings that also aids toys for tots. The publication is only about 2 years old and includes articles from well recognized search engine marketers as well as new emerging ones.

To get your subscription, TMA's Online Internet Marketing Blog is happy to offer you a yearly subscription for only $4.95 U.S ($6.60 if you're international). Just log onto SearchEngineMarketingStandard by December 10th 2007 and paste the below promo code:

HOLIDAY67

With every subscription, SearchMarketingStandard will donate $1 to toys for tots. So sharpen your skills for the holidays and give a child a gift. What more could you ask for?

[tags] search engine marketing, search engine marketers, sem, seo, ppc [/tags]

Filed under Internet Marketing, Search Engine Marketing by Christian Del Monte

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November 14, 2007

5 Tips To Get Your Shopping Comparison Advertising Ready For The Holidays

Shopping Comparison WebsitesCan you believe it? Halloween has come and gone, Thanksgiving is right around the corner, which means Christmas and a whole new year is on its way. Do you have an online shopping comparison advertising strategy? The good news is that its not too late as long as your in for a little hard work and a big payoff.

  • Focus On The Primary Engines- there are literally 100’s of shopping comparison websites on the web, but you really only need to focus on a few. Although I don’t have the latest statistics, there are a couple of clear winners of the bunch:
  • Build a Quality Datafeed- probably one of the most challenging tasks will be building your datafeed. Take your time and make sure you fill in as many form fields as possible to ensure your feeds integrity. If you plan to submit your feed to multiple shopping engines, I recommend a shopping channel solution such as Merchant Advantage or Singlefeed.
  • Optimize Your Datafeed- make sure you use keyword rich text in your titles and descriptions. A good practice is to also include your model number in the title because shopping comparison users will likely use model numbers to narrow their search and compare pricing.
  • Update & Submit Your Feed Frequently- all the engines have similar but slightly different submission guidelines. The best way to ensure a fresh feed and improve your rankings is to submit your feed everyday. This can get to be a tedious task unless you get yourself a software solution as I mentioned above.
  • Optimize Your Campaigns at the Product Level with Conversion Tracking- almost all the above engines offer conversion tracking and the top three engines: shopping.com, Shopzilla, and NexTag offer product level bidding. By simply learning which products are selling, you can easily optimize your bidding strategy to increase your ROI.

So what are you waiting for? Get going…there is still time left!

[tags] shopping comparison advertising, shopping comparison websites, shopping comparison engines [/tags]

Filed under Shopping Comparison Websites by Christian Del Monte

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November 12, 2007

Blogworld Photo's From The Business Blogosphere

Well, i'm back from Blogworld and happy to be in the rather cold Midwest again. Today has been an interesting day. For starts, e-mail had piled up over the last week or so as well as the contacts we made at the show. If you weren't able to go, there is always next year…and BTW i totally recommend going.

I wanted to originally post some video, but we were unable to take video inside due to the shows regulations. However, i do have some pictures to post from the show and at our booth.

BlogWorld Front Door Entrance

blogworld-entrance

BlogWorld Entrance to the Show

entrance-to-show
Our Booth at the Show

booth-at-show
Me and the infamous "Des Walsh"…

me-and-des-walsh

Myself and a new friend…

me-and-a-new-friend

Secondly, i wish to thank Google's narcissism (Define) for dropping our PR down from a 5 to a 3 on (www.iblogbusiness.com) which occurred sometime after the show…I'm really not sure when. I know its an intentional drop because this blog has a PR4 with 1000's of less back links. Paid shmiad, it doesn't make any difference to me Google. We are a quality resource for business bloggers and will continue to serve the blogging community and pass link juice for others to find:)

[tags] blogworld, business blogs, directory pr update [/tags]

Filed under Business Blogging by Christian Del Monte

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